Rhythm Pharma Website Design
Rhythm Pharma is a biopharmaceutical company developing treatments for patients with rare neuroendocrine diseases.
Overview
Rhythm is an innovative biopharmaceutical company with the sincere mission of developing treatments for previously untreatable diseases. As such, the look and feel of this site redesign is scientific yet approachable. Throughout the site, I added pattern textures as a visual “rhythm,” in reference to the company’s name.
My role in this project included creating the wireframes, visual designs, iconography, site style guide, and communicating with various stakeholders.
Process
What made this project especially successful was how closely I worked with the developers. We discussed how budget is often a constraint and how fully custom design work was the biggest culprit behind developer time overruns in past projects at the agency.
I executed a plan for an efficient and smooth design-to-development process:
- I delivered a site style guide to establish the rules and repeatable elements of the design system.
- I researched and chose a responsive grid that worked well with our CMS and for our audience. This grid could be reused for other future projects at the agency.
- I referenced existing components that were available in our CMS. I made improvements where needed and styled components to the Rhythm brand look and feel.
Final Designs
