A step-by-step guide for visitors to Tide Laundromat, the smartest laundromat in Chicago.
Tide Laundromat needed to inform users what a smart laundromat is and how to navigate it. Additionally, we needed to tie together the user interface of the laundromat app to the customer's in-store experience.
The moving, geometric brand elements speak to the automation of the store and reimagine classic Tide brand elements.
This motion piece is displayed at the front of the Chicago store, guiding visitors through their smart wash and dry cycle.