The Client

Rochester VegFest is an annual vegan festival that creates a welcoming experience of learning, eating, and activities for all of Rochester to enjoy. Its mission is to connect local audiences on discussions relating to veganism such as animal rights, the environment, and healthy living.

The final logomark represents how the festival sparks conversation about vegan topics and how the festival aims to give animals a voice.

Brand Colors

The chosen brand colors communicate the festival’s positive, social, and peaceful atmosphere.